If you read my last post, you could be forgiven for thinking this whole trip was just... "Let's get in the car, drive around Europe and see what happens." I wish. The reality was almost the complete opposite. This has probably been the most complicated logistical challenge I have ever taken on. That might sound dramatic. It isn't. The planning alone took at least two weeks before we even left. This is roughly what that looked like: 1. Decide which cities were actually worth v

We have now finished 10 days on the road. What. A. Trip. This started as a work trip. A slightly unhinged plan to drive across Europe, visit as many hotels as possible, collect ideas, ask questions, take hundreds of notes, and somehow turn it all into something useful. And somehow... We actually did it. But somewhere between the hotel visits, 50+ hours in the car, sleeping at gas stations, getting threatened with the police, questionable parking decisions, and complete exhaus

While I've been on the "trip of a lifetime," I've also been working on something that has turned out to be WAY harder than I expected: getting in contact with Strawberry. Or more specifically... Getting in contact with Petter Stordalen. As mentioned earlier in this project, my first attempt was completely unsuccessful. But, in hindsight, also quite funny. I decided I would simply turn up at the office and pitch the project directly. A completely normal thing to do. Very calm.

For the last couple of days, I have been slightly abusing AI tools by photoshopping myself and my friends into increasingly unnecessary situations. I originally discovered how terrifyingly good these tools have gotten because one of my friends was using them to add attractive girls into his photos. Which, honestly, might be the most accurate summary of technological progress in 2026. Humanity has spent billions developing artificial intelligence. We can detect diseases. We ca

THE PROJECT: The idea is simple. Travel across Europe. Visit some of the most interesting hotels I can find. Look for the tiny details, creative ideas and service moments that make them impossible to forget. Then use all of that as inspiration to come up with ideas of my own. The goal is not to become a hotel expert. It is to train my creativity, take initiative, challenge myself, and learn how some of the world’s most customer-focused businesses turn tiny details into memora

Going into this summer, I assumed I would do one project. You know… like a normal person. Then I thought about it slightly too much, which historically has never caused any problems for me whatsoever, and somehow decided to do two. Considering I barely survived doing one project last summer, this may not be the strongest strategic decision I have ever made. But here we are. Last summer, JunesJune started with a question about AI and consulting. I sent handwritten letters to e

Last year I made a MASTERPLAN Which sounds very impressive and strategic. In reality, it was mostly: Google Docs, slightly unrealistic ambition, and sending an unreasonable amount of handwritten letters to strangers. But surprisingly, it actually worked. And I think that taught me something important: big projects become significantly less terrifying once you turn them into actual systems instead of vague ideas floating around in your head. Now, did I manage to apply this str

11-year-old me in Paris vs. 19-year-old me in business school in Paris So, where did this all start? it’s March. All my friends are locking in their summer internships, and I’m starting to feel the pressure. As part of our school curriculum, we’re required to complete 20 weeks of internships during our 3 years, and I know it would be smart to get some of those weeks done now. But here’s the problem: I’m 19, technically too young for most formal internship programs. So now wha

I’ve always been described as “ambitious” maybe even a little too ambitious, depending on who you ask. I’d like to disagree, but recently my mom found a photo of me in 4th grade running for student council, wearing a badly cut-out pin that said: “Vote for June, I’ll work hard for you!” As if that wasn’t enough, I also made matching pins for all my classmates to wear. Looking back, it’s… mildly embarrassing. But honestly? I admire the confidence, the boldness, and the way-too

Welcome back:) As you noticed in my recent blog entries, I've begun to outline what this project might look like, and now I'm attempting to assemble something that resembles a plan. The title of this post is mostly humorous... (I must admit, my history with sticking to plans isn't the best, but for this, having some structure seems essential.) Let me break it down into steps, along with some very real concerns and half-baked ideas, so you can follow along as this thing hopef

I’ve never been great at staying quiet. Just ask my shirt, it literally says, “I have the right to NOT remain silent.” And honestly, that’s always felt true. So it should come as no surprise: I won’t be staying quiet during this project either. As you might have read in some of the earlier posts, I spent a while debating whether I should share this publicly at all and where. Part of me felt like it might be a little… much. A little attention-seeking. A little “who does she th

Who even sends letters nowadays? AND WHO KNEW STAMPS WERE SO EXPENSIVE!? I’m going to be real with you: I’ve never actually sent a letter in my life. Not because I’m against being old-fashioned, but because it just seems… unnecessarily time-consuming. Which turned out to be very true. As you saw from my previous post, the idea to send letters came partly because it sounded kind of cool and partly out of desperation. When I started this project I broke down my options: Email?

This Might Be the Worst Summer Internship of All Time So… this wasn’t exactly how I imagined things going. Let’s take a quick look how things are really going so far this summer: I didn’t get the high-paying, prestigious internship. I didn’t get the low-paying one either. I didn’t even land the unpaid volunteer gig at a startup or nonprofit. Instead? I’m paying to work. Literally. PAYING. What. Have. I. Done. WHO PAYS TO GET IGNORED?! This might officially go down as the wors

I take it back. We have one reply And just like that, I was a genius again. We have ONE REPLY! One real-life CEO who actually opened my letter and wrote back. Is weird because suddenly, I had no doubts about this project I ALWAYS KNEW IT WOULD WORK! Six days after I dropped them in the mailbox, this landed in my inbox: Naturally, I assumed it was fake. I checked the sender. Real. Checked again. Still real. Then I just sat there and stared at the screen like… wait, this actua

Preparing my questions for my first interview. It appears that both consultants and CEOs are asking the same questions as everyone else: What happens when AI can handle tasks traditionally assigned to consultants? What are we still paying for? What continues to add value? To try and find the answer to this, I could have followed the conventional route: read a pile of McKinsey reports, summarized a few articles, and labeled it as research. However, let's face it: there are peo

Let me explain something very important. There’s a little-known but highly sophisticated system of time management that a select group of people (me) follow during the summer months. It’s called UV Tracking. Think of it like day trading… but for sunshine. Instead of analyzing stock charts, I’m refreshing the weather app to monitor the UV index. I’m tracking the curve. Calculating tanning risk vs. reward. Watching wind speeds and cloud cover like I work at NASA. And when the

Interview Norwegian CEOs. Ask bold questions about how AI is reshaping their work with consultants. Collect insights. Find patterns. Share what I’ve learned. Simple, right? What no one told me and what I didn’t fully understand until I started is how much learning happens before the analysis. Before I transcribed a single quote. Before I made a slide. Before I wrote a single headline. I was already learning. A lot. Not just about consulting or business models or leadership s

What actually happens when you’re 19, curious, and asking CEOs about AI? This post is basically a highlight reel, a behind-the-scenes look at some of the most memorable moments from the first 10 CEO interviews I’ve done for this project. It’s not a summary of insights (that was the previous post). This is about what no one sees: Standing awkwardly in a corporate lobby trying to remember the name of the person who’s supposed to let you in. Rehearsing your opening line in your

All the haters said this would never happen. (To be fair, I don’t actually have haters. Everyone who’s heard about this project has been super supportive. But if I did, this would be a very satisfying take that moment.) Pro tip: pretend you have haters. It makes you work harder. Anyway. It’s official: I have presentation dates with McKinsey and BCG. The ambitious dream of this project is finally… becoming a thing. And yes, I’m relieved. But let’s not rewrite history here, I d

At the start of this project, I used to tell people I couldn’t wait to present my findings to McKinsey and BCG. I take it back. A few days before my first presentation, I was regretting ever setting the bar that high. The dates were on the calendar. The rooms were booked. And I had promised to deliver what I boldly described as “revolutionary insights.” Smart move, June, oversell yourself to some of the most informed and prestigious people in the entire industry. As an aspiri